Category Archives: Uncategorized

In Marketing, White Space is Critical

When developing creative for advertising, promotions or other marketing material, you don’t have to give every detail.  Grab your prospects attention and get them to act.  White space can help lead your prospect to the call to action, making it … Continue reading

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Who can resist a marketing lesson from Dr. Suess?

Not me!  Check out this article from LinkedIn. Many organizations tend skip to the marriage stage when trying to sell their product or service. Don’t forget introductions and dating are critical to establishing trust with your customers. Green Eggs and … Continue reading

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Branding Basics

While brand seems to be a common term thrown around by marketing professionals, there is not always a deep understanding of what it means from upper management.  Brand is not just a logo and a tagline. Brand is a promise that you … Continue reading

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