With over 10 years of marketing experience from an internet marketing manager to a brand manager, I have experience in all areas of marketing and across a variety of industries. You might call me a marketing geek. While everyone else is fast forwarding through commercials, I watch to determine just what the call to action is and will I remember the brand 30 minutes later.
Recently, I commended a fast food restaurant for having their mascot in the drop off line at school, while explaining to my 7-year old that it was inappropriate for the school to have the mascot on campus. He can certainly not decipher that this organization was targeting my child with their addictive food at a young age to turn him into a loyal customer for life!
On my blog, I hope to offer up ideas that you might explore for your business. Please feel free to share your comments.