In Marketing, White Space is Critical

When developing creative for advertising, promotions or other marketing material, you don’t have to give every detail.  Grab your prospects attention and get them to act.  White space can help lead your prospect to the call to action, making it stand out.

Too much copy is overwhelming to the eye and often prevents the prospect from seeing the call to action.  Besides too much copy is just ick!  It will not likely be memorable in your prospects mind either.

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About Staci

12+ years of marketing experience across multiple industries that gives me the ability to bring new ideas to the table.
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